The development of a national marketing strategy in the field of tourism of the Kyrgyz Republic (Brand Kyrgyzstan) is planned for 2026, according to the Cabinet of Ministers’ action plan.
According to the description, the strategy should define target markets, visual identity, and communication strategies.
The development period is set from the first to the third quarter of 2026. The executors are the Ministry of Economy and the Tourism Support and Development Fund.
In addition, measures are planned to strengthen advertising campaigns and promote the country on international tourism markets through international platforms and content: TV channels, tour operators, travel bloggers, influencers, marketplaces. Among the expected results, it is indicated that the tourism potential of the Kyrgyz Republic will be presented on the international tourism market through mass media and social networks. The implementation period for these is set for 2026-2030.
Tell us about your travel plans and we'll craft a personalized proposal within 24 hours. No pressure, no generic packages — just a genuine conversation about your dream trip.
Perfect for culturally curious travelers who want more than a standard sightseeing trip. Ideal for those who want a balanced combination of nature, authentic nomadic life, UNESCO heritage cities, and real Silk Road history — all in one seamless journey across three countries.
